At the American box office, the brand-new horror film Barbarian outperformed expectations and took first place for the weekend with $10 million in revenue from 2,340 screens.
This puts the highly regarded movie well above its anticipated $5 million to $6 million start. Nevertheless, the weekend following Labor Day was quieter than typical.
The R-rated film from 20th Century Studios and New Regency made a tonne of money in Imax and high-end large format theatres, which made up 29% of the total revenue.
The majority of the audience members were in the 18 to 34 age range. The film had a C+ CinemaScore from audience members, but received far higher marks from critics, who presently give Barbarian a 92 percent rating on Rotten Tomatoes.
Barbarian had its international debut this weekend in minor Latin American countries before making its debut the following weekend in Mexico, Argentina, and Colombia.
In this unpredictable movie, Georgina Campbell plays a young woman who arrives late at night to a rented home in a run-down Detroit area only to discover that it is already occupied by Bill Skarsgrd’s character, another renter. Zach Cregger makes his solo feature film debut with Barbarian.
Naturally, Skarsgrd portrayed the evil clown Pennywise in the two Stephen King It movies, which debuted after Labor Day. In terms of high-profile movies being released in early September, which had previously been a slow season, it helped bring in a new era.
A setback for the summer box office comeback is the lack of event titles in September 2022. The lack of studio tentpoles is a result of pandemic-related supply-chain problems.
It Chapter Two debuted in 2019, thus the weekend’s total income is anticipated to be roughly $39 million, down more than 70% from 2019 and down 35.3 percent from 2021.
The Bollywood film Bramastra Part 1: Shiva from Fox Star Studios, which earned $2 million on Friday and reached No. 2 with $4.4 million from just 810 locations, is another new release to keep an eye on. The movie had the biggest domestic Imax release ever for a Bollywood production. Star Studios was acquired by Disney when it acquired 20th Century.
Kirk Cameron’s faith-based film Lifemark, which is aiming for a 7th-place finish with an estimated $2.2 million from 1,560 venues, was released by Fathom over the quiet Labor Day weekend.
In 1,311 runs, Variance will debut Medieval, a 2022 English-language historical play from the Czech Republic that was directed by Petr Jákl. The film is anticipated to earn less than $1 million and land at No. 15.