Italy Revives Tepid Box Office With $3 Tickets, ‘Minions 2’

Italy’s five-day “Cinema in festa” festival was created to boost theatre attendance, which has yet to bounce back from the COVID-era decline. More than 1.1 million people attended Italy’s version of National Cinema Day, a five-day event called Cinema in festa, which offered discounted tickets for selected movies at participating theatres across the nation. The … Read more